Theme 1 · A-Level
Marketing & People
Foundations of business: meeting customer needs, the market, marketing mix and managing people.
Revision progress0% · 0/5
1.1
Meeting customer needs →
Mass & niche markets · Market research · Market positioning
1.2
The market →
Demand · Supply · Markets & equilibrium · Price elasticity of demand · Income elasticity
1.3
Marketing mix and strategy →
Product/service design · Promotion · Pricing strategies · Distribution · Marketing strategy
1.4
Managing people →
Approaches to staffing · Recruitment, selection & training · Organisational design · Motivation in theory & practice · Leadership
1.5
Entrepreneurs & leaders →
Role of an entrepreneur · Entrepreneurial motives · Business objectives · Forms of business · Business choices · Moving from entrepreneur to leader
