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Marketing & People Quiz
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Q1.
Which best defines a niche market?
Q2.
Which is a benefit of operating in a mass market?
Q3.
Market share is calculated as:
Q4.
Market growth measured by value rather than volume tracks:
Q5.
Which is a primary research method?
Q6.
A key drawback of secondary research is that it:
Q7.
Qualitative research is best for:
Q8.
A stratified sample:
Q9.
Which is NOT a base for market segmentation?
Q10.
A market positioning map typically uses:
Q11.
A USP is:
Q12.
Adding value means:
Q13.
A demand curve normally slopes:
Q14.
Which shifts the demand curve to the right?
Q15.
For an inferior good, when income rises, demand:
Q16.
Which factor shifts the supply curve to the right?
Q17.
Equilibrium price occurs where:
Q18.
PED = −0.4 means demand is:
Q19.
If demand is price inelastic, a firm should:
Q20.
Income elasticity for a luxury good is usually:
Q21.
The marketing mix is traditionally the:
Q22.
Price skimming is:
Q23.
Penetration pricing aims to:
Q24.
Which stage of the product life cycle typically has the fastest sales growth?
Q25.
An extension strategy is used to:
Q26.
In the Boston Matrix, a product with high share in a low-growth market is a:
Q27.
Which is a distribution (Place) channel?
Q28.
Above-the-line promotion refers to:
Q29.
The 'people' element of the marketing mix is most important for:
Q30.
Job production is best described as:
Q31.
Labour productivity is calculated as:
Q32.
A high labour turnover rate suggests:
Q33.
Which is a financial method of motivation?
Q34.
Herzberg's hygiene factors:
Q35.
Maslow's highest level of need is:
Q36.
Taylor's scientific management focuses on:
Q37.
A tall organisational structure has:
Q38.
Delegation means:
Q39.
A centralised business:
Q40.
Which is a benefit of a flexible workforce?
Q41.
Induction training refers to training given:
Q42.
Off-the-job training tends to be:
Q43.
A democratic leader:
Q44.
Laissez-faire leadership works best when:
Q45.
A sole trader has:
Q46.
The main benefit of forming a limited company is:
Q47.
A franchisee typically pays the franchisor:
Q48.
A social enterprise primarily aims to:
Q49.
Opportunity cost is:
Q50.